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Work > BLOOM Wellness Collective
BLOOM Wellness Collective - Corporate Identity
BLOOM is a not-for-profit organization that aims to create a playful, non-judgemental and supportive community that enhances the quality of life for people with disabilities and their families through a comprehensive range of programs including dance and experiences in nature to help them pursue joy, sustain health and offer belonging and purpose.
The corporate identity uses a pinwheel motif to represent movement and joy while using organic shapes to portray the idea of imperfectly perfect and the programs that will be implemented in nature. Along with the logo and the playful colour palette, a custom font was created specifically for BLOOM to be used in their marketing efforts.